It has been an absolute pleasure working with Cara and the team. The work that has gone into the project has been second to none – not only am I thrilled with the final result (and get lots of positive feedback from others about my branding too!), but also any queries, changes, requirements were answered and turned around quickly, and with a noticeable attention to detail.Sophie Thorne, Founder, Twisted Lingerie
I wouldn’t hesitate to recommend Cara to others - in fact I have already done so!
Sophie Thorne, founder of Twisted Lingerie, approached us to develop the branding for her new company. Sophie came up with the idea for Twisted Lingerie as she felt the market lacked an affordable erotic-inspired lingerie brand, so we got to work building a set of designs that represented her target customer and aesthetic.
Sophie also required an e-commerce website to be built from scratch. Utilising our best web developers, we created a site that was user-friendly as well as eye-catching.
Sophie wanted to portray the brand as sexy, confident, and rebellious. Through a discovery session, we developed a mood board that captured this mood in a unique way. The moodboard had a number of rope elements, which then became the inspiration for our development of the logo.
DEVELOPING THE LOGO
We began by sketching concepts for the logo using the word 'Twisted' to inspire twisting typography, interwoven with female silhouettes and the shape of twisting rope.
As the creative process developed, Sophie decided that the reference to bondage rope needed to be made more explicit within the brand mark, and we explored ideas where letters were entrapped in rope, and replacing certain letters with rope, handcuffs and whips.
THE FINAL LOGO
By replacing the 'I' in Twisted with a whip, the brand mark is both simple and provocative. The whip handle is bold, with strong grooves balanced with an elegant swoop of the whip, that intertwines around the curves of the 'S' shape, much like the lingerie is designed to frame the curves of women's bodies.
We decided that the whip should become the brandmark for Twisted, so we created a shorthand version of the logo where it whips through the ‘T’, to be used in small spaces or where the whole brand name has already been used.
THE COLOUR PALETTE
While this logo seemed most effective in dramatic monochrome, we wanted to pair this with a sensuous colour palette to bring the brand to life across social media, website and the lingerie packaging.
Lipstick red was an obvious choice - exemplifying the glamour, sexiness and boldness that Twisted Lingerie inspires in the wearer. We opted for a rich pink-toned red and paired it with a petrol blue and youthful aqua for an identity full of fun, confidence and energy.
ROLLING OUT THE IDENTITY
Working with Sophie on the tone of the brand, we decided it should be cheeky, self-assured and relatable. The tagline 'Made for misbehaviour' conveyed the right level of decadence and playfulness. In contrast with the super simple logo font, we chose a font full of personality and glamour, with a little edginess, for the tagline.
APPLYING THE BRANDING ONLINE
You can see use of our branding on the Twisted holding page. The graphics we developed were also designed in different formats so they can be used as cover images across all her social media accounts.
Visit Sophie’s holding page at www.twistedlingerie.co.uk
We continue to work with Sophie on bringing the Twisted brand to life, and will share more as the project continues.