Level Up — Cara Bendon Brand Consultancy

Our signature package for businesses that are looking to evolve, reinvigorate or reinvent their existing brand. A comprehensive package including everything you’ll need to level up your brand, developed closely with you over 8 weeks.

Does any of this sound familiar?

You’ve been selling a while, but your current branding was done on a shoestring, and now it’s time to level up.
You have exciting opportunities on the horizon, such as appearing at an important trade show, pitching to a retailer or a press feature, and you want to ensure the brand looks as good as possible to capitalise on it
Your current branding is nice but no longer reflective of everything your business is about
You’ve built up a loyal group of customers, but you now need to think big and create advertising to reach a much wider audience

If so, we can help you:

Feel super confident about your brand, packaging and social media
Know that your brand stands out from your competitors AND reflects your business’ personality and values
Build on your previous success, and take it to the next level
Make more people’s lives better with your fantastic product
Make a great impression at trade shows or pitching to retailers
Fall in love with your business all over again, and feel excited about selling!

was made for you

Level Up is a comprehensive branding and positioning package for innovative product businesses who are ready to take things up a level with their branding - to make the best impression for customers, wholesalers and investors.

The package takes 8-10 weeks and is designed to give you everything you need to launch your new brand – from strategy and guidance on your USP & target audience to achieving perfect brand consistency across all your online and offline touchpoints.

What’s included:

Deep dive into what’s working and what isn’t in your current branding
Logo brief & moodboard
Customer persona avatars
Minimum 3 unique initial logo concepts
Full suite of logos*
Brand fonts
Suite of icons/custom brand pattern
2 x brand strategy consultations
Brand tagline & key messaging

Packaging ideas
HTML email signature
Social media branding
Art direction for your product photoshoot
Brand guideline document
Copyright to all designs
Rebranding checklist and support

*Suite of logos includes: Primary logo, Logo with and without tagline, Small space logo variant and Favicon. All supplied in web and print formats, in full colour and in black and white, with vector files provided.

Your current branding has been great, but it’s no longer working hard enough to convey who your brand is. It’s time to Level Up.

Level Up Timeline

Our discovery session is an hour-long deep dive into your business. We will review your current branding and work out together what is missing or could be working harder. In this thorough session, we cover everything from your story in founding your business and values to your goals and challenges and how your branding can best help you with these.
I distill the fundamentals from our discovery session into a succinct document and create persona profiles for your ideal customer/s to ensure the rebrand is developed with these at the forefront. We also do a competitor analysis and come up with suggestions how your brand can stand out.
The fun bit! First I create a moodboard that is unique and resonates with your brand, and then we move on to redesigning your logo. We create 3 different concepts for your new logo and help you visualise the routes with mock ups so you can virtually ‘try on’ each new look.

We then spend the next 2 weeks of the process evolving and refining your favourite of these designs to get the final logo perfect before proceeding with the identity design.
A great brand is about much more than a good logo! Once we have a final logo, we explore how to carry this through your brand visually. We research the best font choices for your brand, refine colour options and consider how your brand will be used. Then we craft the assets that will be most helpful for you - whether that’s a suite of icons or a custom brand pattern. This is where the brand really comes to life!
We will present you with suggestions for sustainable and on brand packaging that will delight customers, including ideas for messaging and materials. If you want us to create the printable artwork files, this is when we will do this.
Following a consultation with Cara on your brand’s marketing strategy, we will design a suite of on-brand editable social media templates so that you can bring the new brand to life. We will also help you consider how to tease and announce the rebrand.
Once the identity has been agreed, we produce a guideline document for you - this is a snapshot of all your new brand assets including fonts, colours and photography that is an essential tool for keeping your new brand consistent. We hand over all the new logo and branding files to you, and sign over copyright so you have complete ownership of your new brand. We can even connect you with an IP lawyer who can help you trademark your new brand.
We work closely with you to support your rebranding process. This includes:
A one to one call with you to brainstorm your rebrand announcements and any possible marketing or PR ideas that you can utilise.
Creating a rebrand announcement graphic or animation for social media.
Supporting you in the copy/press release that accompanies the rebrand reveal and explains why you have gone on this journey.
Providing you with a rebrand checklist so you can ensure you have replaced your old branding across all your business materials.

Why Us?

360° approach

Your brand is how your whole business comes across to your customers – the look, the language and the mission behind it, from the first click on your website to recommending you to friends.
That’s why we take a holistic approach - helping you define your brand values, make decisions about marketing and packaging as well as providing guidance for your photoshoots.
Supporting you the whole way

We know that the branding process can seem overwhelming, but we are here to support you through every step of the branding process, translating your vision into practical assets to grow your brand.
We even have expert partners on hand to help you with everything from wholesale to protecting your product’s IP. Brand design, tone of voice, naming, packaging and marketing all in one place.
Helping you stand out

Our approach combines design skill with strategic thinking for truly powerful approach. Your brand needs to stand out in your market, and we don’t leave that to chance. We analyse your competitors branding to find exciting and under-utilised opportunities.
As much as 87% of a person’s first impression of your brand is from its colour alone - we use this insight alongside colour psychology and the competitor analysis to craft brand identities that outshine your competitors.

What others say

about working with us

"When I started my business, I was doing everything myself, but I realised that marketing and branding were my weaker areas, and searched for help here. I found Cara online and contacted her in 2019 and she has been by my side ever since, supporting me as I grow my business.
I knew I wanted the brand to come across as high quality as the candle market is very competitive. Cara helped me come up with a new brand name that was more unique and meaningful than the working brand name, and created a beautiful logo that was aligned with my story. During the process we also figured out the ideal clients and this helped me a lot with the marketing side.
Working with Cara has been a blessing, she understands exactly what I need - she is the creative brain of Evîn. With her I found the soul of my brand and business. My clients love the brand. I cannot thank her enough.”
Güllü Haberling, Founder, Evîn Candles
“It has been an absolute pleasure working with Cara and the team. The work that has gone into the project has been second to none – not only am I thrilled with the final result (and get lots of positive feedback from others about my branding too!), but also any queries, changes, requirements were answered and turned around quickly, and with a noticeable attention to detail.
I wouldn’t hesitate to recommend Cara to others - in fact I have already done so!”
Sophie Thorne, Founder of Twisted Lingerie
“When I decided to open a new city-centre dental practice my vision was to create something very special with a luxury feel, yet still friendly and inviting. Cara understood what I wanted from my brand straight away and was able to put into words what I wanted, even better than me!
The most difficult part of the branding was actually coming up with a name, however Cara took me through a whole process (which was quite fun!) to come up with a name that reflected me personally as well as my brand.
I get so many compliments on the name and branding all the time, and I am very proud of what we have created.
I chose Cara because I felt her work is classy and I love that she champions women in business. Cara is super professional and a pleasure to work with and I would recommend her to anyone!”
Dr Martina Hodgson, Founder & Lead Dentist, The Dental Architect
“Working with Cara was and continues to be an amazing experience! Cara is not just a consultant, but a caring and professional business partner.
Since our rebrand and relaunch we have experienced a considerable increase in the customers’ engagement and conversion rate.”
Natalia Eltsova, CEO, Of Grapes & Waves
"Cara was really supportive throughout the whole experience. She worked closely with me so I understood the whole process and was always honest in her opinion.
This meant I dared to be brave (who knew orange was the right colour!) and went with a design that captured me from the moment I saw it. The idea is genius and the new brand captures the company perfectly."
Dr Sophie Carr, Founder, Bays Consulting
“Cara was approachable, knowledgeable and really listened to our requirements. I really enjoyed the process and I loved the different colour choices. She pushed us to be brave when we were wavering on sticking to the same colours, and we have no regrets about that.
Everyone is excited by the new branding, Cara got it spot on. Firstly, the team are much prouder of their presentations and the brand 'feels' more like us. I am very happy to recommend Cara.”
Helen Drummond, Director of Partnership, Causeway Education
“Cara is exceptional at sensitively balancing a whole variety of different needs and turning them into a coherent brand that feels so natural and right. Creating a brand is so personal, and we couldn't have done it without her and her brilliant team!”
Sophie Lippiatt, Founder of A Better Place Journal
“Cara lives and breathes branding. She's incredibly thorough about what she does and considers a rebrand from both an audience's viewpoint as well as the founder's vision for what they want. We appreciated how she understood our brief so well and created a brand that will last.”
Corrie Jones, Founder & CEO, Untapped Digital
“Cara and the team went above and beyond using techniques to navigate us through a journey of discovery to provide clarity around what our brand image should portray. This culminated in a clean and crisp brand, which we can use for many years to come.”
Dishang Patel, Founding Partner, Earlsfield Capital
“I absolutely love the new brand!
I never would have ended up with this brand identity if I was briefing a designer without going through Cara’s whole branding strategy process, because I wouldn’t have been so bold, but I’m so glad I was.
There was a lot of work involved from Cara in terms of thinking through my business, who I was serving and what I was looking to achieve, and that was so worth it because the first design options that came back for the brand were all brilliant, and a really good reflection of me and my business.
I get so much wonderful feedback about my branding. I feel like it's elevated things - everything is now really consistent and professional and it all just ties in together brilliantly.”
Vicki Weinberg, Amazon Selling Consultant