Trusted by
Etoile Bakery
A patisserie brand with royal approval - and a look that didn't yet match. Etoile had earned a client list most brands only dream of: royalty, A-list celebrities, and London's most exclusive venues. What it lacked was a visual identity confident enough to say so, and a brand strategy to match its ambitions.
“"Cara totally got what I was trying to do from the very first meeting, stripping down something complex into a beautiful, luxurious brand. She pushed me a little on a colourway I was hesitant about, and now I see she was right. I'd recommend her without hesitation..”
— Holly Barea, Founder, Etoile
#1 Visual Brand Identity
With the new name settled, we set about creating a brand identity that captured the brand’s mood. We created a custom illustration of a grape tree emerging from the sea for the brand logo, and we developed this into a custom pattern for the brand’s packaging and detailing including garment lining.
#3 Storytelling
We used the brand’s tone of voice, content and styled photoshoots to create a compelling and aspirational brand story that creates an emotional connection between the brand and customers.
#4 Selling the selling points
The characteristics of linen lies at the heart of the brand - that it is moisture wicking, hypoallergenic, breathable, long lasting and requires 2,500 litres less water than making the same item in cotton would, making it one of the most sustainable fabrics available. We created printed and digital material to highlight these benefits to the brand’s audience of conscious consumers.
We also helped Of Grapes & Waves with their sales and marketing by creating a multi currency Shopify site, email marketing and build up an email list via a giveaway.
