Speaking

Hire me to run a workshop, give a talk or participate in a panel at your event to gain the insights of a branding specialist with 15 years experience.

Current + Previous clients

British Library IP Centre

Clarion Events

Google for Startups

General Academy

Allbright

The Goldsmiths Centre

Iconic Offices

The Resilient Retail Club

Kerb Streetfood Incubator

Wandsworth Enterprise Hub

Into Film

The Entrepreneur Refugee Network (TERN)

British Library IP Centre Clarion Events Google for Startups General Academy Allbright The Goldsmiths Centre Iconic Offices The Resilient Retail Club Kerb Streetfood Incubator Wandsworth Enterprise Hub Into Film The Entrepreneur Refugee Network (TERN)

About

A branding specialist with a passion for supporting small businesses

Cara Bendon is a branding consultant with 17 years’ experience, who specialises in helping independent consumer brands launch with an impact.

Having worked with brands ranging from The Times right through to kitchen-table startups, Cara firmly believes every new brand can use the same techniques as household names to establish themselves.

Now in its 13th year, Cara’s branding agency works primarily with ambitious product-based businesses, helping to bring more independent and sustainable brands into the marketplace.

"Cara is an engaging and personable speaker"

— Robin Browne, The Kings’ Trust

Previously The Prince’s Trust

"I’ve had the pleasure of working with Cara on different events, and she’s been a fantastic speaker. Not only does she give her all when presenting, but she’s also taken the time to write different articles for us and engage in our community”

— Alex Carcamo, Marketing Coordinator, General Assembly

"“You drew the biggest crowd of the show!”

— Nathan Merryfield, Digital & Brand Marketing Manager, Clarion Events referring to my talk at Top Drawer January 2024

Areas of expertise.

Sustainable branding.

Sustainability has never been such high priority, but can small businesses be sustainable and still deliver the unboxing experience consumers have come to exist? The answer is, yes, they can.

Customer experience.

Branding is just one part of the brand pie - customer experience, from initial impression to final receipt of an order - is essential for building a successful brand.

Most popular workshops:

Small Business, Big Brand – an intro-level session on branding essentials

Building Brand Loyalty: The Key to Sustained Success

Brand Tone of Voice: Why it Matters & How to Find Yours – an interactive session with a companion workbook

Unlocking Big Brand Thinking (On a Budget)

How to stand out.

From using colour cleverly to taking inspiration from completely different industries, I love to explore and discuss how brands can set themselves apart from the beginning.

brand values + personality

72% of consumers judge whether to buy from a company on the brand’s values (Source: Edelman Trust Barometer Report, 2019). With this in mind, how can brands connect with their values and showcase this in their businesses?