Your brand story is a powerful tool.
But are you hiding it?
Your customers are more discerning than ever. They're slow shopping, cutting back, and they've lost trust in brands that feel generic or faceless. In a crowded market flooded with AI-generated content, the brands winning attention – and loyalty – are the ones that feel genuinely human.
That's where storytelling comes in. Not as a nice-to-have, but as a commercial tool. The right story helps a customer decide whether your product is worth their money, whether it will solve the problem they have or bring something more to their life. It's what turns a browser into a buyer, and a buyer into someone who comes back.
"Most e-commerce brands have a compelling story. They just haven't learned how to tell it yet."
These packages are built to change that – with strategy, structure, and copy that actually sounds like you.
This is for brands worth loving, trusting, and returning to.
Let me help you cut through the noise and gain loyal clients through deeper connection.
This is for you if:
- You've been in business over 2 years, and have some loyal customers but have seen sales drop
- You're spending on ads to drive traffic, but struggle with conversion
- You're struggling to stand out & win sales over similar businesses and new ones keep popping up
- You use AI to write your copy, but you worry you sound like everyone else
- Or you write captions as if they're from you personally, and wonder if it's professional enough for a 'brand'
- You know your Welcome sequence has the discount code email, but can't remember exactly how you present the brand
- You haven't revisited your About page since your website was built
- You wish your brand could be known strongly for something without having to jump on every Instagram trend
Two ways in.
One clear destination.
Whether you need to get your foundations right or transform your entire customer journey, there's a package built for exactly where you are.
The Storyteller Standard
Clarity on your story – fast. The ideal starting point if you want to get foundations right before investing further.
£1,500
Fixed investment
What's included
- Audience avatar review & development – 3 rich, real customer profiles
- Brand Story Deep-Dive Session – a focused 1:1 to uncover the heart of your brand
- Core messaging & narrative direction – themes to use across your whole business
- About Page strategy & recommendations – structure, narrative flow, and what to remove
- Tone of voice development
- Brand visual storytelling moodboard
- Social media or email content series ideas
- 4 calls, plus email & voice message support throughout
The Storyteller Pro
Everything in Standard, plus a comprehensive overhaul of your entire website and customer journey.
£2,950
Final investment confirmed after initial conversation
Everything in Standard, plus
- Product page review & story integration – pages that sell through meaning, not just features
- About page strategy & full transformation – structured for trust and emotional connection
- Website-wide story audit & user journey review – so your site feels cohesive and intentional
- Email flow review & recommendations – welcome, abandoned cart, post-purchase
- Unique visual storytelling art direction – a clear plan for future storytelling assets
- Up to 6 alignment calls throughout the project
- Ongoing email support at every stage
By the end of this process,
you'll have more than words.
You'll have a brand that knows what it stands for – and customers who do too.
A clearly defined brand story and messaging framework you can use across every channel
Clarity on your tone, values, and what makes you genuinely worth choosing
Practical, actionable recommendations you can implement with conviction and confidence
What brands are saying.
Working with Cara has been an amazing experience. She's more than a consultant - she's a caring business partner. We've seen a noticeable increase in customer engagement and conversions, we got stocked by Zalando and we opened our first store!
Cara has been incredible in getting me to really think about my brand in a completely fresh way. Taking me back to where I have come from, and how this has shaped my brand today. Having run my brand for 7 years now, it's evolved, but the messaging hadn't. Cara has helped me redefine my customer, story & brand identity and it now feels really aligned with who I am and where I want the brand to go.
If this resonates,
let's talk.
The next step is a short discovery call – so I can understand where you are, what you need, and confirm which package is the right fit. From there, we'll agree a start date and get to work.
Book Your Discovery CallNo obligation. Just a conversation.