STORYTELLER
a service for e-commerce businesses
Your brand story is a powerful tool.
But are you hiding it?
Your customers are more discerning than ever. They're slow shopping, cutting back, and they've lost trust in brands that feel generic or faceless.
In a crowded market flooded with AI-generated content, the brands winning attention (and loyalty) are the ones that feel real, feel human.
That's where storytelling comes in.
Not as a nice-to-have, but as a commercial tool. The right story helps a customer decide whether your product is worth their money, whether it will solve the problem they have or bring something more to their life. It's what turns a browser into a buyer, and a buyer into someone who comes back.
Most e-commerce brands have a compelling story. They just haven't learned how to tell it yet.
My Storyteller services are here to change that.
The numbers don’t lie…
“Retailers who invest in brand storytelling - using marketing and merchandising to communicate who they are and what they stand for - are nearly TWICE as likely to grow.”
Source: Faire Voices of Retail Report
Brands with strong storytelling see a 30% increase in conversion rates
Source: Applied Marketing Group
storyteller is for you if…
You've been in business over 2 years, and have some loyal customers but have seen sales drop.
You're spending on ads to drive traffic, but struggle with conversion
You're struggling to stand out & win sales over similar businesses and new ones keep popping up
You use AI to write your copy, but you worry you sound like everyone else
Or you write captions as if they're from you personally, and wonder if it's professional enough for a 'brand'
You know your Welcome sequence has the discount code email, but you can't remember *exactly* how you present the brand…
You haven't revisited your About page since your website was built
You wish your brand could be known strongly for something without having to jump on every Instagram trend
I’ve worked with hundreds of businesses like yours, and I created this service for you.
The Packages
Storyteller:
The First Chapter
We'll work together to dig into who your customers are and what your brand really stands for, then turn that into sharp messaging, tone of voice, and an About page that genuinely connects (because it really is very hard to tell your story well when you’re too close to it!)
Storyteller:
The Full Story
We'll work together to weave your brand story throughout your entire customer journey, transforming every touchpoint – including product pages and email flows - into a cohesive narrative that builds trust and drives conversion.
Storyteller: The First Chapter
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01
We start by getting clear on who you're really talking to. I'll review or rebuild your audience avatars (through a self-guided workshop and call), so every piece of storytelling that follows is aimed at the right person.
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02
Next we’ll have a deep dive session to unearth your brand story - because while you know it, it may have been a while since you las went back to the start of your business, and looked at what’s next!
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03
I’ll write up your story, uncovering your tone of voice and key messaging statements you can use in your comms. We’ll edit it together, but having someone else write for you makes it so much easier than looking at a blank page, or outsourcing to ChatGPT and ending up with something rigid.
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04
To help you carry your story telling on, I’ll give you some storytelling content ideas and cues for future photos, all completely tailored to your brand.
The First Chapter
Investment: £1,500
Storyteller: The Full Story
-
![]()
01
We start by getting clear on who you're really talking to. I'll review or rebuild your audience avatars (through a self-guided workshop and call), so every piece of storytelling that follows is aimed at the right person.
-
![]()
02
Next we’ll have a deep dive session to unearth your brand story - because while you know it, it may have been a while since you las went back to the start of your business, and looked at what’s next!
-
![]()
03
I’ll write up your story, uncovering your tone of voice and key messaging statements you can use in your comms. We’ll edit it together, but having someone else write for you makes it so much easier than looking at a blank page, or outsourcing to ChatGPT and ending up with something rigid.
-
![]()
04
To help you carry your story telling on, I’ll give you some storytelling content ideas and cues for future photos, all completely tailored to your brand.
The Full Story