Logo Direction Package
Looking for effective and professional branding, but don’t have the budget to spend thousands on it?
Let me use my decade of experience of creating unforgettable brands for startups and small businesses to guide you to the perfect brand, at a fraction of the cost of our full branding packages.
With this package I will work closely with you to create the brief and moodboard for your brand and then you can go to a website like DesignCrowd, 99 Designs or another graphic designer and feel confident that you have briefed them clearly and with a brand vision that they should then be able to bring to life much more easily for you.
What’s included:
1 x 30 min discovery call with me (worth £75)
Competitor branding review & advice on how you can stand out (worth £250)
A clear logo brief that will make any designer’s life a lot easier and help them understand your vision (worth another £200)
A beautiful moodboard that will give both you and the designer/s you work with a clear idea of the aesthetic you’d like for your logo (usually £195)
Invaluable feedback & direction share with me the designs you receive back from DesignCrowd / 99 Designs / your designer and I’ll give my professional guidance which I would go with plus art direction what changes should be made to improve it (worth £150)
Package value: £870
Cost: £650
A selection of my previous moodboards
This is for you if:
You want a considered brand design but you’re on a budget
You know someone who is starting out in design and you’d like to work with them, but you’re worried they don’t have the experience we do
Or you’re planning to post the brief on People Per Hour or Designcrowd
You want to stand out from your competitors but don’t know how
You are sick of seeing cheesy templated logos and want something good but can’t afford to invest in the whole process with us
This isn’t for you if:
You want the full branding to be completed by me and my team (if so, why not go for our Start Strong Packages?)
You just need a logo quick, and you’re not really bothered if you stand out from your competitors
DesignCrowd + 99 Designs
In an ideal world, I’d be able to offer design services for very little to those who are just starting out. Unfortunately, I’m also a small business and I believe in paying my designers fairly, which is why our packages cost what they do. However I’m realistic enough to know that there are lots of cheaper logo designers out there. The trick is to work out the ‘willing to work for very little’ from the good! DesignCrowd and 99 Designs are platforms that allows you to get logo ideas from designers all around the world from as little as £120. How you brief a project can make all the difference between getting a load of awful cheesy designs that don’t feel right, and getting lots of good options that you can choose from.
My service is in no way related to DesignCrowd or 99 Designs and I am not an affiliate of theirs.
Why me?
I have over 13 years experience of working with designers - 4 years in advertising agencies and 9 years in my own business. I understand how to present a moodboard and brief in a way that is clear but also sparks their imagination so that they can produce great logo ideas. I am passionate (to the point of obsession) about colour and how it can be used to help you stand out from the crowd. I bring together all of the principles of brand strategy with a keen eye for what looks good, so if you understand the importance of good branding but you’re on a budget, this is the perfect service for you.
How does this help with design?
See how a clear brief and a good moodboard can lead to an effective final logo with these example projects.
The brief:
What is it? Kitchen Mush is recipe and tutorial website for cooking with children aged 2-9.
USP: Making learning about food fun with play.
Target audience: Mums of young children, children, nursery and school teachers.
Look: Must be child-friendly, bright and bold.
2. The Moodboard:
3. The final logo
The brief:
What is it? Sales techniques and mentoring for life coaches, founded by Maggie Chu, an award-winning sales woman
USP: Maggie’s background in both psychology and sales
Target audience: Female coaches, aged 45-55
Look: Feminine, aspirational and bold
2. The moodboard
3. The final logo
The brief:
What is it? David Wilkinson is a coach who specialises in helping men live up to their potential
USP: David’s refreshing approach, direct but not aggressive. Someone you can easily talk.
Target audience: Ambitious and entrepreneurial men aged 30-55
Look: Bold, masculine but not clichéd. Like orange / yellow and black.
