Franklin Lade
After completing their branding, website and packaging, Franklin Lade asked me to come on board as their Head of Brand & Marketing a year ago. Here is just some of the design I have created for them in this time.
Forging a deeper brand personality
As part of the branding process, I’d already helped the brand identity their audience, values and mission statement, so I used these as a basis on which to build a robust and engaging consumer brand personality.
One of the core brand values was to be non-judgemental and appreciate that people’s lives are busy. I blended this with the engineer-founded angle to create a tone of voice that is warm and relatable, while also knowledgeable and solution-oriented.
This copy has been key in positioning the brand as a trusted and reliable kitchenware brand for health & style conscious Millennials/Gen X.
A small selection of the designs I have created for the brand’s social media
Copywriting & Design
In my role as Head of Brand & Marketing for Franklin Lade, I write all the copy for the brand for campaigns as well as creating the design. This enabled me to use imagery to prompt a copy concept, and visa versa.
I was given carte blanche on most briefs, and this trust in my knowledge of the brand has enabled me to create a wide range of cohesive and engaging brand communications for them.
Email Marketing
I have created over 20 emails for the brand to date, below are snippets of a few.
Stopping the Scroll
Some of the Meta ads I have created for the brand
