Impact
Powerful branding, made sustainably.
What is Impact?
Impact is a complete branding package delivered in a radically sustainable way - think inventive and repurposed materials for print & packaging, fonts and imagery purchased from small female and minority foundries and any web elements created on carbon neutral servers. The outcome is a top quality and completely unique brand: logo, fonts, colours, imagery, packaging & social media templates.
What’s included?
Impact takes 8-10 weeks and is designed to give you everything you need to launch (or relaunch) your brand – from strategy and guidance on your USP & target audience to achieving perfect brand consistency across all your online and offline touchpoints.
Specific deliverables:
Bespoke logo design created to your specific needs & audience
Suite of logos for every need*
Customer persona avatars
Tagline ideas
Brand fonts
Packaging ideas
Business card / product tag design
Art Direction for your product photoshoot
Suite of social media templates
Brand guideline
Copyright to everything
*Suite of logos includes: Primary logo, Logo with and without tagline, Small space logo variant and Favicon. All supplied in web and print formats, in full colour and in black and white, with vector files provided.
This is for you if…
You have BIG goals for your brand and you know that brand image is crucial for nailing that first impression for prospective customers and retailers.
Sustainability is one of your brand values and you want to grow a conscious brand. You also want it to look good and have meaning.
You know that having an ethically designed brand will give your business a really strong brand story and help you connect much more deeply with consumers.
You want to be able to send printers or suppliers the logo files and know they will work without drama.
You know how you want your brand to make your customers feel, but you’re not sure quite how to get there.
Your energy and time needs to be on growing the business, not changing your mind about fonts, styles and colours or DIY’ing on Canva.
“I get compliments on the name and branding all the time; I’m very proud of what we have created.”
Martina Hodgson,
Founder The Dental Architect
“Cara is exceptional at sensitively balancing a whole variety of different needs and turning them into a coherent brand that feels so natural and right.”
Sophie Lippiatt, Founder of A Better Place Journal
“I loved working with Cara and creating such a strong brand identity for La Basketry. The branding really made us stand out at trade shows, when approaching buyers and to attract consumers.”
Tabara N’Diaye, Founder of La Basketry
Why Us?
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360° approach
Your brand is how your whole business comes across to your customers – the look, the language and the mission behind it, from the first click on your website to recommending you to friends.
That’s why we take a holistic approach - helping you define your brand values, make decisions about marketing and packaging as well as providing guidance for your photoshoots.
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Supporting you the whole way
We know that the branding process can seem overwhelming, but we are here to support you through every step of the branding process, translating your vision into practical assets to grow your brand.
We even have expert partners on hand to help you with everything from wholesale to protecting your product’s IP. Brand design, tone of voice, naming, packaging and marketing all in one place.
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Helping you stand out
Our approach combines design skill with strategic thinking for truly powerful approach. Your brand needs to stand out in your market, and we don’t leave that to chance. We analyse your competitors branding to find exciting and under-utilised opportunities.
As much as 87% of a person’s first impression of your brand is from its colour alone - we use this insight alongside colour psychology and the competitor analysis to craft brand identities that outshine your competitors.
You have an innovative product that deserves branding that will attract your target audience, help you build a brand and stand out from the competition.
Let’s create it sustainably.
Take a peek inside the process
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Our discovery session is an hour-long deep dive into your brand and business - we cover everything from your story in founding your business and values to your goals and challenges and how your branding can best help you with these.
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I distill the fundamentals from our discovery session into a succinct document and create persona profiles for your ideal customer/s to ensure the rebrand is developed with these at the forefront. We also do a competitor analysis and come up with suggestions how your brand can stand out.
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The fun bit! First I create a moodboard that is unique and resonates with your brand, and then we move on to redesigning your logo. We create 3 different concepts for your new logo and help you visualise the routes with mock ups so you can virtually ‘try on’ each new look.
We then spend the next 2 weeks of the process evolving and refining your favourite of these designs to get the final logo perfect before proceeding with the identity design. -
A great brand is about much more than a good logo! Once we have a final logo, we explore how to carry this through your brand visually. We research the best font choices for your brand, refine colour options and consider how your brand will be used. Then we craft the assets that will be most helpful for you - whether that’s a suite of icons or a custom brand pattern. This is where the brand really comes to life!
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We will present you with suggestions for sustainable and on brand packaging that will delight customers, including ideas for messaging and materials. If you want us to create the printable artwork files, this is when we will do this.
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Following a consultation with Cara on your brand’s marketing strategy, we will design a suite of on-brand editable social media templates and provide you with a video tutorial how to use these.
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Once the identity has been agreed, we produce a guideline document for you - this is a snapshot of all your new brand assets including fonts, colours and photography that is an essential tool for keeping your new brand consistent. We hand over all the new logo and branding files to you, and sign over copyright so you have complete ownership of your new brand. We can even connect you with an IP lawyer who can help you trademark your new brand.
“I really enjoyed the process and I loved the different colour choices. Cara pushed us to be brave when we were wavering, and we have no regrets about that.”
Helen Drummond, Causeway Education
Impact
investment - £5,000
Are you ready to take the next step in your business? Book in a no obligation call with Cara to see if Impact is right for you
Payment plans available
