Ánemos
SITUATION
Ánemos is an aromatherapy brand that uses natural and environmentally friendly ingredients, to create products that promote health and healing for women who are busy, but still want to prioritise their wellbeing. Founded by a lawyer having experienced burnout, the products centre around self care and healing.
#1 Moodboard
The use of the colour green was instinctive to evoke the lusciousness of nature; we sought inspiration from lush foliage, forest bathing and wellbeing retreats to create a calm and inviting mood for the brand. A pop of warmth from cinnamon echoes the bark of trees, the warm glow of sunshine and the brand’s amber jar candles.
Logo concepts
Our creative process took us in several directions, we decided that numbers 1, 3 and 4 were strongest and presented these to the client.
The client opted for the concept with an abstract brand mark, which combined glyphs representing the self, connection and transformation within a roundel.
