The Ideal Audience Kit - Define your Ideal Clients
The first step to building a powerful brand is connecting with your target customer, if you don’t know who you’re talking to, you won’t be able to create a brand image, useful products or services or create meaningful connections and sales. So, it’s fair to say it’s pretty important!
If you’ve heard the phrase ‘ideal customer’ or ‘target audience’ and feel a bit lost or overwhelmed, then fear not because in this kit I will walk you step by step through how to identify your audience. You’ll end up with 3 clear customer avatars that you can use to guide every decision in your business - you will know their favourite brands, their priorities and the problems that your business can help them serve. Sound good? Hit the add to basket button and then check your inbox for your own personal audience kit.
“The Audience Kit is really easy to use - it breaks down quite an abstract and complex subject into bitesize chunks.
Now I’ve got three avatars for my business, and I realised that while they are all different people, there are lots of similarities, which has really made it clear what my message needs to be!”
Alicia Drabble-Castellano, Founder, Single Swan
“I found the Ideal Audience Kit to be a brilliant starting point to begin work on rebranding my small business. It covers everything I needed to create a really focused profile on my customers, and gave me lots of opportunities to dig a bit deeper into who they were and what they wanted.
Cara keeps it simple, and doesn't add loads of filler - just straightforward, easy to follow advice, that asks the right questions to get the right answers. I found it really useful to be able to visualise my varying customers, and the profiles I created are perfect for helping with my marketing, branding and social media planning!”