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If your marketing feels inconsistent, your content isn’t converting, or your brand message feels unclear, the issue is rarely the product - it’s your target audience definition.
This bundle helps you create clear, well-fleshed-out audience avatars and then refine them with expert guidance in a 1:1 session with Cara, so you can go ahead and market your business with confidence.
What’s Included:
The Ideal Audience Kit (My Best-Selling Digital Product)
A practical digital workshop designed to help you build detailed ideal customer avatars you can actually use.
You’ll define:
Your ideal audience beyond basic demographics
Customer motivations, objections, values and buying triggers
Other brands that your ideal customer loves and why
By the end, you’ll have a set of 3 audience avatars that you can use to guide your:
Brand messaging
Website and sales copy
Content and marketing strategy
Product and service positioning (and pricing)
Marketing and PR opportunities, and more!
1:1 Audience Avatar Review Session
You’ll also get a private 1:1 session with me, Cara - a brand expert with 17 years’ experience - to review and refine your audience avatars.
In this session, we will:
Pressure-test your target audience assumptions
Sharpen your avatars so they’re specific and actionable
Identify gaps or misalignment in your messaging
Clarify how to use your audience insights for growth
You’ll leave with a clearer direction and far more confidence in who you’re speaking to.
Who is this for?
Ideal for:
Business owners refining their brand strategy
Founders building stronger messaging foundations
Anyone unsure if they’re targeting the right audience
Brands preparing to invest in design, copy or marketing
Ready to Attract Your Ideal Audience?
Stop guessing and start building a brand that speaks clearly to the right people.
Hit ‘purchase’ below and then keep an eye on your inbox for your own personal audience kit.
“The Audience Kit is really easy to use - it breaks down quite an abstract and complex subject into bitesize chunks.
Now I’ve got three avatars for my business, and I realised that while they are all different people, there are lots of similarities, which has really made it clear what my message needs to be!”
Alicia Drabble-Castellano, Founder, Single Swan
“I found the Ideal Audience Kit to be a brilliant starting point to begin work on rebranding my small business. It covers everything I needed to create a really focused profile on my customers, and gave me lots of opportunities to dig a bit deeper into who they were and what they wanted.
Cara keeps it simple, and doesn't add loads of filler - just straightforward, easy to follow advice, that asks the right questions to get the right answers. I found it really useful to be able to visualise my varying customers, and the profiles I created are perfect for helping with my marketing, branding and social media planning!”