Signature Branding

Take your brand to the next level with a strategic and cohesive identity designed to position your business for long-term success. Whether you’re looking to make a statement in your market or create a legacy, our Signature Branding Package provides the strategy and design expertise to make it happen.

Our Proven All-in-One Branding Service for Unstoppable Growth

Experienced London branding agency

Branding Made for Growth

We specialise in working with growing e-commerce businesses who have outgrown their current branding. Perhaps your brand no longer reflects the scale and ambition of your business, leaving it out of sync with your growth, or your team is investing in marketing, but the brand lacks cohesion and clarity, is limiting the results.

As your business evolves, whether that’s expanding into new markets or broadening your offerings, you need a brand identity that aligns with your vision and actively drives your next stage of success.

That’s where we come in.

Prefer to chat that read? Speak with our team

How We Build Your Brand

We’ve spent 12 years refining a proven system that consistently delivers branding aligned with your objectives. Here’s how it works:

A TRIED & TESTED PROCESS

1 Discovery.

Our process begins with understanding your business. We have a 60-90-minute call with you to come up to speed with everything in your business, alongside reviewing any materials you send us to help gain a sense of the organisation and your market. This is a detailed deep dive and covers your current obstacles, goals, USPs and closest competitors.

2 Visualisation.

Working closely with you, we then create a moodboard + a written brief for your logo design.

To ensure we are all on the same page, you will have the chance to review and approve these before we even begin getting visual with design.

3 Concept Creation.

After visualisation, we move on to concepting - where we develop the core ideas for your logo. This stage focuses on defining the idea behind your new logo rather than refining the design style.

Think Nike's iconic 'swoosh' - Nike evolves its branding and design, but the core logo concept has remained unchanged since 1971.

We present a curated selection of 3 distinct logo concepts for you to consider.

4 Design development.

We then marry up your selected concept with the intended look and feel of your brand, using the moodboard to guide us.

The design phase is where we bring your new logo to life, with two full rounds of creative development to refine and perfect your impactful new brand identity.

5 Wider identity.

Branding is more than just a logo. It’s the visual identity - the colour palette, typography, image style, icons, textures, and patterns - that makes a brand recognisable, even without the logo.

We take a bespoke approach to each brand, creating custom graphics, brand patterns, colour palettes, and typography hierarchies tailored to your needs.

6 Roll-out.

We hand over the reins of your brand by delivering an in-depth brand guideline demonstrating usage of all the new brand assets, and distilling everything from the process into a practical brand-bible that you can use to ensure all internal and third party materials are consistent with the refreshed brand.

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Why Us?

360° approach

Your brand is how your whole business comes across to your customers – the look, the language and the mission behind it, from the first click on your website to recommending you to friends.
That’s why we take a holistic approach - helping you define your brand values, make decisions about marketing and packaging as well as providing guidance for your photoshoots.
Supporting you the whole way

We know that the branding process can seem overwhelming, but we are here to support you through every step of the branding process, translating your vision into practical assets to grow your brand.
We even have expert partners on hand to help you with everything from wholesale to protecting your product’s IP. Brand design, tone of voice, naming, packaging and marketing all in one place.
Helping you stand out

Our approach combines design skill with strategic thinking for truly powerful approach. Your brand needs to stand out in your market, and we don’t leave that to chance. We analyse your competitors branding to find exciting and under-utilised opportunities.
As much as 87% of a person’s first impression of your brand is from its colour alone - we use this insight alongside colour psychology and the competitor analysis to craft brand identities that outshine your competitors.

Featured project

We took this brand from selling via DM’s to being stocked by Europe’s biggest fashion site.

View Full Case Study

What others say

about working with us

“It has been an absolute pleasure working with Cara and the team. The work that has gone into the project has been second to none – not only am I thrilled with the final result (and get lots of positive feedback from others about my branding too!), but also any queries, changes, requirements were answered and turned around quickly, and with a noticeable attention to detail.”
Sophie Thorne,
Founder of Twisted Lingerie
“Cara and the team went above and beyond using techniques to navigate us through a journey of discovery to provide clarity around what our brand image should portray. This culminated in a clean and crisp brand, which we can use for many years to come.”
Dishang Patel, Founding Partner, Earlsfield Capital
“Cara was approachable, knowledgeable and really listened to our requirements. I really enjoyed the process and she pushed us to be brave when we were wavering on sticking to the same colours, and we have no regrets about that.
Everyone is excited by the new branding, Cara got it spot on. Firstly, the team are much prouder of their presentations and the brand 'feels' much more like us.”
Helen Drummond, Director of Partnership, Causeway Education
"Cara was really supportive throughout the whole experience. She worked closely with me so I understood the whole process and was always honest in her opinion.
This meant I dared to be brave (who knew orange was the right colour!) and went with a design that captured me from the moment I saw it. The idea is genius and the new brand captures the company perfectly."
Dr Sophie Carr, Founder, Bays Consulting
“Cara lives and breathes branding. She's incredibly thorough about what she does and considers a rebrand from both an audience's viewpoint as well as the founder's vision for what they want. We appreciated how she understood our brief so well and created a brand that will last.”
Corrie Jones, Founder & CEO, Untapped Digital
“We needed a luxury but inviting brand, and Cara instantly understood my vision and helped me articulate it even better than I could. Cara made the process enjoyable, leading us to a name and brand constantly complimented on. Cara is professional, a pleasure to work with, and I highly recommend her!”
Dr Martina Hodgson, Founder & Lead Dentist, The Dental Architect
“Working with Cara was and continues to be an amazing experience! Cara is not just a consultant, but a caring and professional business partner.
Since our rebrand and relaunch we have experienced a considerable increase in the customers’ engagement and conversion rate.”
Natalia Eltsova, CEO, Of Grapes & Waves
"I have been working with Cara and her team since 2019, and she’s been an invaluable support. She helped me develop a unique, meaningful brand name and a logo that truly reflects my brand story, and guided me to better understand my ideal clients. Working with Cara has been a blessing - I’ve found the soul of my brand, and my customers love it.”
Güllü Haberling,
Founder, Evîn Candles
“Cara is exceptional at sensitively balancing a whole variety of different needs and turning them into a coherent brand that feels so natural and right. Creating a brand is so personal, and we couldn't have done it without her and her brilliant team!”
Sophie Lippiatt,
Founder of A Better Place Journal
“I never would have achieved this identity without Cara’s strategic process, which pushed me to be bolder. The effort she put into understanding my business and goals was invaluable, and the design options reflected me perfectly. The feedback has been amazing, and the consistency and professionalism of my branding has truly elevated everything.”
Vicki Weinberg,
Amazon Selling Consultant